Have you ever stopped to consider just how many more customers you would have if your target group could understand all your communication?
Through international marketing you can reach hundreds of millions of people around the world with your advertising and information. It can open up new, profitable markets, and boost sales considerably. Choosing a translation agency that can deliver both quality translations and creative adaptations is a key factor in successful international expansion.
Advertising and marketing often requires an adaptation rather than standard translation.
Advertising messages and other texts created for marketing purposes often focus on the emotions, desires, and motivations of the target group. The source language text can be very culturally specific, full of metaphors, jokes, and wordplay. This means the translator must understand the overall meaning of the message in addition to the strict, or literal meaning of the individual words. For best results, the translator should also be given the freedom to suggest adaptations, also known as transcreations, to shape the message to the target market as effectively as possible.
At The Native Translator, you are guaranteed the option for your translation to be done by a translator with creative expertise in the advertising industry, such as an advertising copywriter working in the market you are targeting. All our translators are professionally qualified linguists, who are fluent in the source language and translate into their native language.
For example, we can help with translations and/or adaptations of:
- Press releases
- Social media such as Twitter and Facebook
- Brochures and folders
- DR/DM/RM campaigns
- Sales letters
- Advertising film for internet and TV
- Radio advertising
- PowerPoint presentations
- Marketing plans
- Trade fair stands
- Outdoor advertising
The Native Translator is part of The Translator Group – a global communications and translation company with its registered headquarters in Switzerland. We are certified in accordance with ISO 17100.